Videos are a fantastic way to grab attention and keep visitors engaged on your website. Whether you’re running an online store, blog, or service site, video content can boost interaction and even sales. If you’re not using videos yet, it’s time to consider it.
In this post, we’ll explore five creative and powerful ways to use video on your website. From a simple video gallery to using embed video HTML, let’s dive in!
1. Show Off Your Products with a Video Gallery
Photos are great, but videos take things to the next level. Imagine showing your products in action, where your customers can see every angle and detail. A video gallery gives them exactly that.
Take jewellery, for instance – a video can capture how a ring sparkles under the light or how a necklace sits on someone’s neck. Videos make the product feel more real.
Setting up a video gallery is simple. Just shoot a few quick clips of your products in use, then use embed video HTML to get them on your website. You don’t need to be a tech wizard for this!
Most website builders make it super easy. Plus, when visitors see your products in action, they are more likely to trust what they are buying. The result? Happier customers and more sales.
Adding a video gallery also makes the shopping experience way more interactive. Instead of just scrolling through static images, people can really get a feel for what you’re offering. And when customers enjoy browsing, they are more inclined to stick around and make a purchase.
Here’s a guide on how to create your own video gallery if you’re using WordPress!
(Source: Freepik)
2. Use Background Videos to Create Atmosphere
Want to make your website stand out? A background video can totally change the vibe.
It’s a cool way to set the mood and reflect your brand’s personality. Imagine visiting a travel site with a background video of stunning beaches or mountains – it instantly gives you that holiday feeling, right?
But here’s the thing, keep it subtle. You don’t want the video to steal the spotlight from your main content. Choose something calm and slow-moving that complements the rest of your site.
A good background video can make a lasting impression. It gives visitors a sense of what your brand is all about, without them even realising it. That emotional connection could be what gets them to stay a little longer – and maybe even come back.
(Source: Freepik)
3. Add Testimonial Videos to Build Trust
Let’s face it, we all trust recommendations from real people more than sales pitches. That’s why testimonial videos and user-generated contents are gold. When potential customers see and hear others talking about how great your product or service is, it feels more authentic.
It’s one thing to read a review, but watching a happy customer share their experience on video? That’s powerful.
You can add these videos anywhere – on your homepage, product pages, or in a video gallery dedicated to customer reviews. These testimonials build trust and show new visitors that real people love your brand. Plus, they work like magic for boosting conversions.
And here’s a bonus tip: Share these videos on your social media too. It helps you reach more people while showing off your happy customers. When you embed videos on your website, you’re making the most of these awesome contents.
(Source: Freepik)
4. Use Explainer Videos to Simplify Complex Ideas
Got a complicated product or service? No worries! Explainer videos can make even the most complex ideas super easy to understand. Instead of making your visitors wade through loads of text, you can show them exactly what you mean – fast and clear.
For example, if you’re introducing a new tech gadget, a quick explainer video can walk people through how to use it. And you don’t have to be a pro filmmaker either – short, clear, and focused videos do the trick.
You can embed video HTML right on the relevant pages so that people get the info they need without having to search.
Explainer videos keep your audience engaged because they’re much easier to follow than long-winded descriptions. They also help build confidence in your brand – when customers understand your products better, they are more inclined to make a purchase.
(Source: Freepik)
5. Share Behind-the-Scenes Content
People love getting a sneak peek behind the scenes. It’s one of the best ways to make your brand feel more personal and relatable. Be it showing how your products are made or what a day in the life of your team looks like, these videos let your audience connect with the real humans behind your brand.
You can add these videos anywhere – a video gallery or your ‘About Us’ page works perfectly. These videos show that you’re not just a faceless company, there are real people working hard to deliver quality. And customers love that!
Behind-the-scenes content is also great for building loyalty. When people feel connected to your brand, they’re more inclined to stick around. Using embed video HTML helps make sure everything fits smoothly into your site, so you can focus on creating content that speaks to your audience.
(Source: Freepik)
What is Video Embed?
If you’ve ever wondered how websites show videos directly on their pages without making you leave to watch on YouTube or another site, that’s what we call video embed. Embedding a video means placing a video on your website from another platform, like YouTube or Vimeo, without actually hosting the video on your own servers.
Here’s how it works: Instead of uploading the video to your website, you take a small piece of code called embed video HTML and paste it into your web page. This code pulls the video from the external site and displays it right where you want it. You’re not storing the video on your own site, which is great because it saves space and keeps your website fast.
Embedding videos is super useful for a few reasons. First, it keeps your page from getting too heavy or slow, which is important because visitors will click away if your site takes too long to load.
Second, it allows you to take advantage of the video platform’s bandwidth and speed. Finally, you get the same high-quality video on your website without dealing with the technical headache of hosting it yourself.
We’ll get more into this in the next section.
(Source: Freepik)
Should You Embed or Upload Your Videos to Your Website?
Now, you might be wondering: should you embed videos on your website, or should you upload them directly to your server? Great question! Let’s break it down.
When you upload videos directly to your site, you’re in control of everything – the file, the quality, and how it looks. Sounds great, right? But there’s a catch.
Videos can take up a lot of storage space and slow down your website, especially if you have several on one page. Slow sites aren’t just annoying for visitors, they also hurt your rankings in search engines like Google.
That’s why embedding videos is the smarter choice for most people. By using an embed video HTML code, you’re letting platforms like YouTube or Vimeo do all the heavy lifting for you.
They host the video, optimise the quality, and even adjust playback based on your visitor’s internet speed. Your website stays fast and user-friendly while still offering rich video content. Plus, platforms like YouTube give you more exposure since your video can be found by people searching there, too.
So, should you embed or upload? Embedding is the way to go unless you absolutely need to have full control over your video. It’s faster, easier, and keeps your site running smoothly.
(Source: Freepik)
How to Embed a Video into Your Website: A Step-by-Step Guide to Embed HTML
Ready to embed a video on your website? Don’t worry, it’s easier than it sounds, and you don’t need to be a coding expert to pull it off. We’ll walk you through the process step-by-step:
Step 1: Choose Your Video
First, decide which video you want to embed. This could be a product video, a testimonial, or anything else. Make sure it’s already uploaded to a platform like YouTube, Vimeo, or another video hosting site.
Step 2: Get the Embed Code
On YouTube, for example, just find the video you want to use. Click on the “Share” button below the video, then select “Embed.” This will give you a small piece of code – this is your embed video HTML.
The above picture shows the embed code for this video on YouTube
Step 3: Copy the Code
Highlight the code and copy it. It should look something like this:
Don’t worry about all the techy stuff; you don’t need to understand it. Just copy the code.
Step 4: Paste the Code into Your Website
Now, go to the backend of your website. If you’re using a site builder like WordPress or Squarespace, find the page where you want the video.
Switch to the “Text” or “HTML” editor (this might look a little different depending on your platform), then paste the code where you want the video to appear.
Step 5: Save and Preview
Save your changes and preview your page. You should now see your video right where you placed it. It will play directly on your site, but it’s still being hosted on YouTube, keeping your page quick and smooth.
That’s it! Embedding a video is really that simple. Whether you’re adding a full video gallery or just a single video, this process works every time. And because it’s embedded, your website won’t get bogged down with huge video files.
Benefits of Adding Videos on Your Website
Adding videos to your website offers numerous advantages that can elevate your business. Whether you’re aiming for more engagement or better SEO, video content is a game-changer. Here are some key benefits:
Boosts Engagement and Time Spent on Your Website
Videos are attention-grabbing and can keep visitors on your site for longer. When people spend more time watching a video, they are more inclined to explore your other content.
This increased time on site reduces your bounce rate, which is good for SEO. A well-placed video gallery or a single embed video HTML can turn casual browsers into engaged visitors.
(Source: Freepik)
Improves SEO Rankings
Search engines love videos. By adding videos to your website, you’re likely to rank higher on search engine results pages (SERPs). Google and other search engines see video as high-quality content.
When visitors spend more time watching videos, it signals to search engines that your site is valuable. This, in turn, can lead to better visibility, more traffic, and higher rankings. Embedding video on your website is an easy way to boost your SEO efforts.
Increases Conversion Rates
Videos can significantly boost your conversion rates. Whether it’s a product demo, testimonial, or explainer video, showing your product or service in action can help build trust.
Visitors are more likely to make a purchase after watching a video, as it provides a clearer understanding of what you offer. A simple video gallery or product video embedded on your sales pages can do wonders for conversions.
Enhances Mobile Experience
With more people browsing on mobile devices, it’s important to offer content that’s mobile-friendly. Videos fit this perfectly. They are easy to consume on smaller screens and can engage mobile users effectively.
You can easily embed video HTML to ensure your content is responsive and works across all devices, making the user experience seamless.
Builds Trust and Credibility
Video content adds a personal touch that helps build trust. Customers like to see the faces behind the brand or how products actually work. Testimonial videos, behind-the-scenes clips, or even a video gallery featuring your team can make your business feel more relatable and trustworthy.
Integrating videos on your site, helps you create a connection with your audience that text alone may not achieve.
(Source: Freepik)
Ready to Embed Videos on Your Website?
Using videos on your website is a simple and powerful way to boost engagement and keep visitors interested. Whether you set up a captivating video gallery or share testimonial videos, adding videos can elevate your brand and make a lasting impression.
With the help of embed video HTML, incorporating videos is hassle-free. You won’t just make your website more engaging, but also build trust and credibility with your audience. So, why wait?
Start embedding videos today and see the difference it makes to your website’s performance. Need help? At Website Design Asia, we’re here to guide you every step of the way with all your website development needs. Or if you’re eager for more ideas, check out our blog for more insights!