10 E-commerce Web Design Strategies to Boost Sales and Conversions

10 Ecommerce Strategies

Did you know that your ecommerce web design can be the difference between thriving or failing? In other words, the right web design strategy can actually boost sales and conversions. On the other hand, a bad strategy can affect your business and cost you money. 

Here are 10 strategies that can boost your ecommerce conversion rate: 

Mobile-Friendly Ecommerce Responsive Design

Google’s mobile first indexing is a clear indication of how important this is. In fact, you risk losing a large number of customers when you don’t optimise your site for mobile use! A responsive design will adjust your website to different screen sizes. 

This will offer a seamless experience for users on smartphone, tablet or desktop. Why is this crucial? Mobile users expect a fast and intuitive experience. A cluttered or hard-to-navigate mobile site can frustrate visitors. 

This can lead to abandoned shopping carts and higher bounce rates. A responsive design is also a factor in SEO, another great way to boost ecommerce conversion rate. 

Clear Call to Actions (CTAs)

Your ecommerce website design must have clear CTAs. A CTA are attention grabbing buttons that encourage users to click. Buttons like “Shop Now” or “Add to Cart” are popular CTAs found in most websites. 

This is where most conversions happen as these buttons lead to the product or checkout process. A good CTA is designed with receptive colours. They need to stand out and be easily recognisable among other elements on your page. 

They also need to be large enough for people to see, coupled with clear and concise text. 

Shopping Cart Design 

Imagine being a potential customer on your website. Will you be swayed by a messy shopping cart that’s cluttered or confusing? Or will it discourage you and prompt you to move on to a different website? 

A well designed shopping cart can ensure a smooth purchasing experience. Visual appeal is everything when it comes to ecommerce web design and the shopping cart is no exception. 

This coupled with a clean layout will allow intuitive navigation while decreasing cart abandonment rate. 

Search Engine Optimisation (SEO)

Better SEO will lead to higher chances of ranking. It is essential for organically driving traffic to your website. A well-optimised website will ensure your products appear in search results. Customers will find it much easier to find you! 

A good SEO strategy starts with keyword research. This can help you identify terms your target audience are searching for. Incorporate these keywords into different elements on your website. This includes product descriptions, meta titles and alt tags. 

Additionally, focus on creating high quality content that engages users and answers their questions. This will not only improve ecommerce SEO but also establish your brand as an authority in your niche. 

High Quality Images 

Here’s a little known secret; customers rarely go through the whole website! Customers rely heavily on visuals to assess the quality and desirability of products. Unlike a physical store, they can’t touch or try the product. 

Images serve as the next best thing as they allow customers to grasp the design and features. Adding elements like zoom and multiple angles can give customers an idea of what they’re looking at. 

It’s also worth considering lifestyle images to show real-world settings. 

Reviews and Testimonials 

Reviews are one of the first things customers look to when determining legitimacy. Showing what customers think about your page acts as social proof for your overall service. This reaffirms their choice to purchase your product. 

Positive reviews can encourage hesitant customers to go ahead with their purchase. Even negative reviews can show customers that you care about improving their experience. All in all, don’t forget to ask for a review! 

Effective Descriptions 

Product description writing is an art! Writing effective and concise descriptions can boost your ecommerce conversion rate by tenfold. They’re a way to connect with customers while highlighting the unique benefits of your products. 

An effective product description should be concise yet informative. You want to strike a balance between providing enough detail while keeping it short. Focus on the product’s key features and, more importantly, the benefits it offers. 

Explain how those features solve a problem or improve the customer’s life. 

Different Payment Options 

When customers reach the checkout, they want convenience and flexibility. Limiting them to only one or two payment options can lead to cart abandonment. That’s why offering multiple payment options can actually increase ecommerce conversion rate. 

Choose popular payment methods like credit cards, debit cards, Apple Pay or banking FPX. Remember to offer region specific payment options for local preferences. Additionally, ensure your payment gateway is secure, fast and reliable. 

This can prevent last minute frustrations that force customers to leave your site. 

Influencer Marketing 

Consider partnering with an influencer. Ecommerce influencer marketing is helpful for increasing brand awareness and establishing credibility. Influencers have a loyal following that trusts their recommendations. 

This can help you bridge the gap between your brand and potential customers. Influencer marketing can also take many forms. This includes unpaid gift programs, long-term partnerships and coupon distribution. 

Just remember an influencer who can relate to your target audience. 

Test Your Strategies 

Remember to test, test and test! Finding the right ecommerce website design strategy requires constant testing. What works for one business might not work for yours. It’s crucial to test various elements to see what works best for your business. 

Use A/B testing tools to measure two or more components on your website. This will give you a better idea of what stays and what goes. In the end, it’s important to put more effort into strategies that work to maximise your ecommerce conversion rate. 

Success is measured by overarching trends within your business. That’s why having the right strategy is so important. By optimising these elements, you create a seamless shopping journey that encourages customer loyalty and repeat purchases. Improve conversions with powerful websites by Website Design Asia!